The production system for social media agencies

Run the month without chasing anyone.

Loki keeps ideas, shoot days, cuts, approvals and reports in one private workspace. Clients answer in their portal, not your inbox. Invite-only, made in Iceland.

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The film scrubs as you scroll
Loki · Production · Norðurljós Media
Idea2
SKSkarta
Staff picks 01
14 AugSB
FSFjara Swim
Summer recap
18 AugEG
Scripting1
BRBrimver
Founder Q&A, part 2
11 AugJH
Filming1
BRBrimver
Harbor tour reel
7 AugSB
Editing2
SKSkarta
UGC haul, cut B
4 AugEG
CNCafé Norð
Spring menu teaser
9 AugJH
External review1
CNCafé Norð
August giveaway
Awaiting clientSB
Approved1
FSFjara Swim
Summer recap, cut B
6 AugEG
Why agencies switch

No spreadsheet. No shared drive of numbered exports. No chasing feedback across four inboxes.

Reserved for the first pilot agency to go on the record.
Pilot agency quote, pending

ShootCutApprovePostProve

The five moves · Chapters 01 to 04 below

Illustrations use fictional agencies and clients

01
HugmyndIdeas

A clear yes before anyone shoots.

Draft the month's ideas in one sheet and send it. No deck to build, no thread to start.

They answer in their own portal: approve or reject, with a note if they want one. The answer is saved. Nothing gets built on a maybe.

Client approve or reject on every idea, logged in one place.

Client portal · Café Norð · Content ideas
August ideasSent 28 Jul · 3 ideas · 1 to review
Barista, one minute

The espresso pull nobody films: the first ten seconds.

A single unbroken take behind the bar, no voiceover, ambient sound only.

reelinstagram30s
Click again to undo
Harbor tour reel

Where the beans land before they reach the grinder.

Shot on the pier at first light, cut to the roastery door.

reeltiktok45s
Click again to undo
Winter drink, teaser cut

Six seconds of steam, no product shot until the end.

Held for the seasonal launch. Client asked to move this to October.

storyinstagram15s
Click again to undo

Illustration · fictional agency and clients

02
TakaProduction

The whole month, off your mind.

Open the board and you know where every video stands. Each one carries its stage, due date, owner, versions, captions and internal notes.

Shoot days sit on the same calendar as the edits they feed, so the month is one picture instead of two.

Named stages, due dates, assignees, versions, full history.

Loki · Production · Calendar
August 2026
27
28July recap, cut A
29
30
31Founder Q&A, part 1
1
2
3Staff picks 01
4UGC haul, cut B
5August giveawayCafé Norð, harbor
6Summer recap, cut B
7Harbor tour reelBrimver, pier
8
9Spring menu teaser
10Founder Q&A, part 2
11Skarta, studio
12Staff picks 02Fjara, cut A+2 more
13
14Staff picks 01
15
16

Illustration · fictional agency and clients

03
SamþykkiApprovals

An approval you can point to.

The client opens one link, watches the current version, and leaves comments pinned to the second.

They approve or request changes, and the decision logs itself with a name and a time. No seat in your tools; their main contact invites their own colleagues.

Timestamped comments on the actual cut. Every approval logged with name and time.

Try it: press Approve in the portal.

Client portal · Café Norð · Videos

Awaiting your approval

August giveaway

Third cut. Logo hold shortened, end card swapped for the new opening hours.

Due5 August 2026
Platformsinstagramtiktok
TeamSBSigrún B.
Video linknordurljos.is/review/august-giveaway-v3
Approved. The agency has been notified.

Version history

v3CurrentIn reviewApproved3 AugWatch
v2Changes requested28 JulWatch

Review and feedback

Sara JónsdóttirChange request2 hours ago
0:14

Logo two seconds earlier?

Norðurljós Media1 hour ago

Moved it to 0:12 and re-exported. This is v3.

Approved by Sara Jónsdóttir · Café Norð · just nowLogged with who and when

Illustration · fictional agency and clients

04
SkýrslaReports

Reports without the weekend.

Per account and per post numbers your team enters feed the client dashboard: views, reach, followers, engagement.

The report is built in the workspace and delivered by email and portal, under your own mark.

The monthly report, built where the work happened.

Loki · Reports · Café Norð
All reportsDownload PDF
Norðurljós Media
Social video, Reykjavík

July 2026

Performance report
24
Posts published
28,940
Total reach
42,180
Total views
4.8%
Engagement
vs last reportViews +18%Posts +3 posts

Top videos

Spring menu teaserInstagram · 12 Jul
14,210 views
Barista, one minuteTikTok · 19 Jul
9,860 views
Staff picks 01Instagram · 24 Jul
6,405 views
Prepared by Norðurljós MediaJuly 2026

Illustration · fictional agency and clients. Numbers are entered by the agency.

White label client portal

Your clients see your brand, not ours.

One portal link per client, scoped to only their work. The frame wears your accent, never Loki purple.

Client portal
NNorðurljós MediaCafé Norð

Awaiting your approval

August giveaway

Reel · 0:42 · v3

Sara Jónsdóttir2 hours ago
0:14

Logo two seconds earlier?

ApproveRequest changes
Client portal
HHafið StudioBrimver

Awaiting your approval

August giveaway

Reel · 0:42 · v3

Sara Jónsdóttir2 hours ago
0:14

Logo two seconds earlier?

ApproveRequest changes
Client portal
SSvart AgencySkarta

Awaiting your approval

August giveaway

Reel · 0:42 · v3

Sara Jónsdóttir2 hours ago
0:14

Logo two seconds earlier?

ApproveRequest changes

Same product. Three agencies. The portal wears their brand, never ours.

What the accent moves

  • The agency name and mark, at the top of every screen
  • The accent ramp, derived from one hex the agency picks
  • The player, the timestamp chips and the Approve button
  • Loki purple appears nowhere inside, on any tenant

Illustration · fictional agencies and clients

One workspace, five habits
Run the month
I HugmyndII TakaIII KlippingIV SamþykkiV Birt
August giveaway · Café NorðPosted
One video, five stages, one recordIllustration · fictional client

  • 01Plan the month.Calendar
  • 02Shoot the scripts.Shoot day
  • 03Cut the versions.Versions
  • 04Chase zero approvals.Approved
  • 05Prove what performed.Per post
The old way and the one way

The same month, run two ways.

No new category. The same five moves, in one place, with a record of who did what.

Running an agency month with spreadsheets, shared drives and direct messages, compared with running it in Loki.
AreaSpreadsheets, drives and DMsLoki
ApprovalsBuried in email threadsOne portal link, logged with who and when
Versionsfinal_v3_FINAL2.mp4Versioned on the card, history kept
VisibilityThe client asks how it is goingThe client sees their own work, live
ReportingA weekend of copy and pasteBuilt where the work happened
OnboardingAnother seat, another licenseNo seat needed, the portal is theirs
Product truth
1

private workspace per agency

Every

approval logged, with who and when

1

portal link per client, scoped to only their work

0

crossover: isolation at the database layer

Shipping weekly
Jul 2026Full theme pass, both themes, AA contrastShipped
Jul 2026Realtime board and chat updatesShipped
Jul 2026Legal pages: privacy, terms, data deletionShipped

Run a quiet month.

An agency's real asset is its clients' trust. Loki keeps it in order: every approval on the record, every version kept, every month accounted for.

Invite-only · One workspace per agency